Decision details

Sefton Hospitality Operations Limited - Three Year Strategy and Business Plan

Decision Maker: Cabinet

Decision status: Recommendations Approved

Is Key decision?: Yes

Is subject to call in?: Yes


Updated Business Plan for Sefton Hospitality Operations Limited, a company wholly owned by Sefton Council


Further to Minute No. 99 of the meeting held on 3 February 2022, the Cabinet considered the report of the Executive Director (Place) which provided details of the latest strategy and business plan for Sefton Hospitality Operations Limited. The focus of the business includes, but is not limited to, operating the hospitality offer at Crosby Lakeside Adventure Centre (CLAC), known as The Lake House.


Decision Made: That:


(1)       the strategy and business Plan for the company, including its continued alignment with the business base for Crosby Lakeside Adventure Centre and the previous business plan, both previously presented to Cabinet, be noted;


(2)       the Strategy and three-year Business Plan for Sefton Hospitality Operations Limited be approved;


(3)       any material variations to the financial forecast be presented back to Cabinet for further decision; and


(4)       an updated Business Plan for the three years from the financial year 2024-25 be brought to Cabinet for approval in advance of the start of that financial year.


Reasons for the Decision:


Sefton’s Growth and Strategic Investment programme includes a number of projects that enhance and maximise the offer across the borough to residents and visitors alike. This offer goes beyond the physical assets themselves, and the role of Sefton Hospitality Operations Limited (SHOL) and its opportunity are to provide an experience for customers that aligns with the vision and objectives of the borough and the Council. Moreover, SHOL and its strategy will enable support for local people with access to higher-quality career opportunities in the hospitality sector. As per the previously-approved business case, the model also delivers best value to the Council (via the removal of the subsidy formerly required to the previous hospitality offer at CLAC).


Alternative Options Considered and Rejected:



Report author: Stephen Watson

Publication date: 06/12/2022

Date of decision: 01/12/2022

Decided at meeting: 01/12/2022 - Cabinet

Effective from: 14/12/2022

Accompanying Documents: