Decision details

Further to Minute No. 48 of the Council meeting held on 25 September 2014, the Cabinet considered the report of the Director of Public Health which provided details of the proposed action and the financial implications of the action to be taken in order to implement the following Motion passed by the Council:

“That:

(1) All shops, service providers and organisations across all sectors in Sefton should be contacted to ensure they understand their responsibilities towards breastfeeding mothers

(2) All shops, service providers and organisations across all sectors in Sefton should be sent a ‘Breastfeeding welcome here’ sticker for them to display if they wish to, and they should be encouraged by Sefton Council to do so.”

Decision Made:

That the financial implications in 2014/15 of implementing the Council Motion be noted and that the Director of Public Health be authorised to implement the actions necessary to support the Motion. This includes:

1.   All organisations in Sefton to receive a letter reminding them of their duty under the Equality Act 2010;

2.   Public facing organisations to be sent a ‘Breastfeeding welcome here’ sticker;

3.   Sefton partners who recently received UNICEF Baby Friendly Status to be requested to promote breastfeeding as part of their role; and

4.   All organisations to be provided with a link to a Breastfeeding Friendly e-reader

Reasons for Decision:

To ensure that Sefton organisations comply with the Equality Act 2010 and to support breastfeeding mothers.

Alternative Options Considered and Rejected:

None.