Issue - meetings

Report of the Director of Public Health

The Cabinet considered the report of the Director of Public Health seeking approval to adopt a healthier food and drink advertising policy for council-owned sites in Sefton.

Equality Impact Assessments were attached to the report, together with the draft policy which had been published and circulated to the Cabinet prior to the meeting.

Decisions Made:

That

(1)      the proposed policy be approved for immediate implementation; and

(2)      the approach be championed with other Local Authorities and stakeholders with advertising space in the borough.

Reasons for the Decisions:

Implementation of the policy will support the Council to meet multiple priorities:

·        Reducing inequalities

·        Improved health - specifically diet-related diseases such as obesity, diabetes, cancer, heart disease and tooth decay, as well as saving local health and social care services money

·        Climate change

·        At negligible cost - the policy was expected to maintain advertising revenues and had done so when implemented by other local authorities

The policy also supported the aims of Sefton’s Healthy Weight Declaration.

Alternative Options Considered and Rejected:

None.